“This bright new book shows, in a witty and very well-written way… how major ideas on strategy came about and what their considerable impact has been. Walter Kiechel has written a wonderful book and a rare one.”
—Larry Prusak, former Executive Director of the Institute for Knowledge Management, and coauthor, What's the Big Idea?
About the Author
Walter’s book reflects much of what he has learned in three decades of reporting and writing on business, including over 100 interviews—a few stretching over days—for this work alone. In recent years he combined research on The Lords with occasional part-time jaunts as an editor at large for Harvard Business Publishing, helping the company in its perpetual quest for new ideas, authors, and business opportunities.
About the Book
Praise
“…Walter Kiechel tells the important story of the rise of strategy and the big consultancies in the changing world of business we compete in.”
—Mike Eskew, former Chairman and CEO, UPS
“If a history of business ideas strikes you as an oxymoron, you must read this brilliant book…”
—Sylvia Nasar, John S. and James L. Knight Professor, Columbia University, and author, A Beautiful Mind
“…This bright new book shows, in a witty and very well-written way, just how some of our major ideas on strategy came about…”
—Larry Prusak, former Executive Director of the Institute for Knowledge Management, and coauthor, What's the Big Idea?
“… a clear, deft and cogent portrait of what the author calls the most powerful business idea of the past half-century: the realization that corporate leaders needed to abandon their go-it-alone focus on their company’s fortunes and instead pursue policies based on a detailed study of the competitive environment and of broader business trends.”
—The Wall Street Journal
